The connected car is the talk of the town – not only among automotive experts. Expectations are manifold: Car owners are looking forward to new information, entertainment offers and new services in general; marketers can’t wait for the Big User Data the connected car is going to generate; urban and traffic planners are already blueprinting automated traffic management systems, and auto makers assure us that the self-driving car is closer around the corner than most of us imagine.
Interview with Hans-J. Agnischock, Head of Enterprise Customer Performance/CRM, CSC
Social Media im Bevölkerungsschutz: Eine (immer noch) neue Realität – und wie man sie gewinnbringend gestaltet
Nachdem die Fluten des Sommerhochwassers 2013 abgeflossen und die damit verbundenen Verwüstungen geräumt waren, blieb ein Rätsel: Wie kann zukünftig mit einem neuen Phänomen umgegangen werden, das sich als Community-Aktivität erstmals in dieser Intensität zeigte?
15 years ago, in 1999, a group of forethinkers published the “Cluetrain Manifesto” in which they asserted that the Internet is unlike the ordinary media used in mass marketing as it enables people to have “human to human” conversations, which have the potential to transform traditional business practices radically.
As executives and senior government officials that want to unlock the value from next generation technologies, we will need to address the following three questions: How can we employ openness strategically? How can we organize and manage collaborative communities that combine their knowledge? What are the appropriate platforms for our specific collaboration needs?