We see it every day. Today’s highly interconnected customers, industry ecosystems and cloud computing platforms are pushing the business centre of gravity outside of the walls of the firm. Although effective internal company systems, processes and value chains will always be essential, today’s successful firms need to harness the skills, capabilities and passions of the external marketplace. This is what we mean by becoming more outside-in.
Starting June 2nd 2014 hundreds of CSC’s technologists, along with a huge number of our technology partners gathered in Atlanta for 4 days of learning and networking. Main focus was on DevOps, reflected by two parallel main tracks, Development and Operations, tied together by general sessions, cross-over introductions and ideation events like Flash Jams and Shark Tanks.
In 2014, the IT industry is transforming radically and with it our societies, and the business models of our clients: after the main frame age, the client-server age, we are now moving into the cloud age – the age of the always-on, ever-connected, Internet-of-things-driven, network society. I have just spent a few days in the US at the CSC Global Sales Conference and want to share my learning. At CSC, we have developed the concept of the outside-in enterprise to encapsulate that.
15 years ago, in 1999, a group of forethinkers published the “Cluetrain Manifesto” in which they asserted that the Internet is unlike the ordinary media used in mass marketing as it enables people to have “human to human” conversations, which have the potential to transform traditional business practices radically.
Countless organizations across the globe offer web-based business services. Their customers use a myriad of different devices and networks – expecting to access these services with their individual mobile devices at any time and from any location with the same user experience. Absolute reliability is expected on every combination of handset, operating system, location and network provider.