How to Generate Real B2B Leads in the Social Web

Time and again we come across companies that really understand how to map their customer information requirements in a CRM.  So far so good. However, just as often we come across companies where the sales department complains about insufficient support during the acquisition and entry of data, the sales management complains about insufficient data for controlling and cross selling and the marketing department complains about poor data quality for the next campaign. Often both groups of company are congruent.

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